20 - 21 October 2026
Steigenberger Airport Hotel Amsterdam
Connect with 140 VPs and Directors from marketing, commercial, and sales, to focus on HCP engagement, digital innovation, and sales enablement. This highly interactive, dedicated meeting place will help you assess progress, uncover opportunities, and explore the innovations and strategies shaping the future of pharma.
Opportunities to Connect with Pharma Decision Makers at The most Senior Meeting Place for Marketing, Commercial, and Sales Leaders
Senior Vice President, Head of Business Excellence, Global Pharma Strategy
Roche
Global Commercial Leader, Pulmonary Hypertension
Johnson & Johnson
Head of Global Services, Omnichannel Execution
Boehringer Ingelheim
Vice President - Global Commercial Operations (Oncology)
Merck
Global Director, Field Experience & AI Solutions
GSK
Executive Director, AI Strategy & Transformation
Almirall
Global Head of Commercial Excellence
Mundipharma
Global Head of Customer Engagement
Recordati
Harnessing data-driven, dynamic creative to drive performance, relevance and full-funnel growth
Understanding HCP needs and harnessing AI to create impactful engagement strategies
Unlocking real-time insights & bridging data silos to transform field force into a strategic partner
Harnessing new technology to move from fragmented data to actionable insights that drive growth
Automating content creation to deliver more impact without creating HCP fatigue




















From interactive panels to peer-led debates, you’re not just watching - you’re involved. Our agenda is built on participation, so expect lively discussion from the first session to the last. No death by PowerPoint.
Bring your biggest questions. Whether in panels or Chatham House workshops, you’ll get direct access to experts who can help solve them. Real issues, real answers.
Networking isn’t an add-on - it’s built into every part of the agenda. We’ve created space for Pharma’s top minds to connect, collaborate, and spark ideas.