Anel Berning

Anel Berning

Global Senior Brand Manager Bayer

Day 1 | 20th October

4:20 PM Fireside Chat: Future-proofing messaging: How can you structure your content to ensure HCPs & patients extract accurate and compliant information from it when they use LLMs?

  • As HCPs and patients increasingly use LLMs to inform healthcare decisions, how can pharma future-proof its content and data strategies for an AI-mediated world?
  • What practical steps can teams take today to ensure content is structured in a way that LLMs can accurately interpret and prioritise?
  • What governance models are needed to ensure compliance, accuracy, and patient safety in an AI-first landscape?
  • Whose responsibility is it to ensure the answers LLMs share with HCPs and patients are correct to maintain trust? 

Check out the incredible speaker line-up to see who will be joining Anel.

Download The Latest Agenda