Anel Berning

Global Senior Brand Manager Bayer

Healthcare innovation leader with over two decades of experience spanning nursing, pharmaceutical marketing, commercial strategy, digital transformation, and customer engagement across global, regional and local markets. She is passionate about translating emerging technologies into practical healthcare value and recently led GenAICare, an initiative that partnered with healthcare professionals to explore, test, and educate peers on real-world Generative AI applications in clinical practice. Combining deep healthcare expertise with a future-focused mindset, Anel works at the intersection of AI, content strategy, customer experience, and responsible innovation, helping organizations prepare for the rapidly evolving AI-enabled healthcare ecosystem

Day 1 | 20th October

4:20 PM Fireside Chat: Future-Proofing Content: How can you structure messaging so LLMs deliver accurate, compliant information to HCPs and patients?

Format: This interview -led session brings HCP perspectives directly into the conversation, cutting through assumptions to explore how pharma engagement is experienced on the ground. Through honest, first -hand reflections, HCPs will share what genuinely adds value, where engagement falls short, and how current approaches align, or clash, with the realities of clinical practice.

As HCPs and patients increasingly use LLMs to inform healthcare decisions, how can pharma future-proof its content and data strategies for an AI-mediated world?
What practical steps can teams take today to ensure content is structured in a way that LLMs can accurately interpret and prioritise?
What governance models are needed to ensure compliance, accuracy, and patient safety in an AI-first landscape?
Whose responsibility is it to ensure the answers LLMs share with HCPs and patients are correct to maintain trust?

Check out the incredible speaker line-up to see who will be joining Anel.

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