Asma Ali

Asma Ali

Global Head of AI-Driven Customer Engagement Sanofi

Asma Ali is Global Head of AI-Driven Customer Engagement (AICE) at Sanofi, leading the design and build of a cutting-edge, end-to-end marketing solution powered by agentic AI tools layered on top of Sanofi's data and technology stack. This new model transforms how marketing operations, centralized marketing support functions, and local marketers work together, built around the customer and driven by AI.

Since joining Sanofi in 2021, Asma has held senior roles across Market Access, Trade and Channel Management, and General Medicines, driving business transformations across sales teams, commercial operations, and finance functions. She combines deep commercial strategy expertise with a strong track record of operational excellence.

With over 25 years in the pharmaceutical industry, Asma's career spans patient support programs, digital innovation, and data solutions rooted in her early experience as an independent pharmacy owner and Walgreens pharmacist. This unique blend of frontline patient care and enterprise strategy shapes her approach to AI-driven, omnichannel engagement models.

Day 1 | 20th October

9:20 AM Panel Discussion & Polling: Omnichannel Engagement: How can you scale cross-functional execution to improve adoption and HCP experience?

  • Why do omnichannel engagement models remain fragmented across marketing, sales, medical and data teams?
  • How can organisations simplify overly technical omnichannel processes to make them operational for cross-functional teams and improve adoption?
  • How can omnichannel processes be simplified without sacrificing the analytical depth needed to inform smarter engagement decisions?
  • What data, tools and governance models best support consistent tracking of engagement models and campaigns across teams?
  • How can stronger cross-functional alignment move omnichannel measurement from siloed reporting to shared, actionable insight that improves the HCP experience?  

Day 2 | 21th October

9:10 AM Keynote Case Study: AI-Powered Engagement: How to reinvent your go-to-market model using AI to deliver more personalised, insight-driven customer engagement

  • How can you create a true 360-degree customer view by connecting fragmented commercial, marketing and engagement data to deliver more personalised HCP interactions?
  • How is AI helping commercial teams create compliant, personalised content in-house at greater speed and scale, while reducing time-to-market?
  • How can marketing mix analytics and rapid activation cycles help organisations optimise investment, accelerate decision-making, and continuously improve customer engagement? 

Check out the incredible speaker line-up to see who will be joining Asma.

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