Audrey Krassnitzer

Audrey Krassnitzer

Director, HCP Journeys, International Operations, Digital & Customer Engagement Novo Nordisk

Day 2 | 21th October

4:25 PM Crystal Ball Fireside Chat & Polling: What is the future of pharma engagement: hype, hope or hard reality?

AI promises transformation, omnichannel promises scale, and data promises insight, but what will truly change pharma engagement over the next ten years? This crystal-ball segment takes a visionary look ahead at what the future for pharma sector in an AI-driven world.

Join leaders as they:
  • Examine how AI, omnichannel, CRM and customer expectations will reshape pharma engagement and what pharma needs to prioritise now to stay ahead.
  • Discover which technologies will move from experimentation to business-as-usual
  • Discuss what will disappear, what will scale, and what will remain stubbornly unchanged
  • Where pharma leaders should invest now, and where to hold back 

Check out the incredible speaker line-up to see who will be joining Audrey.

Download The Latest Agenda