Boris Toet

Boris Toet

Global CRM & Digital Ecosystem Lead Alfasigma S.p.A

Boris is Global CRM and Digital Ecosystem Lead at Alfasigma. He leads the global rollout of a new, broad CRM platform that serves both the prescription and OTC businesses, and is responsible for the wider digital ecosystem around it.

Over 20 years in pharma, he has learned to bring together three worlds: CRM & engagement platforms, data engineering and analytics in Microsoft Fabric, and the day-to-day reality of commercial teams, from sales force effectiveness to HCP data management and partnerships with agencies and system integrators.

Boris is a hands-on builder. Beyond his corporate role, he develops his own tools, including an open-source shelf recognition application that uses computer vision. At Future Pharma, he shares a practical view on where AI genuinely adds value in pharma CRM, and where it doesn't (yet).

Day 2 | 21th October

9:30 AM Panel Discussion Interactive: AI-Driven CRM Insights: How can you combine AI and CRM data to deliver more personalised, relevant HCP interactions?

How does it work?

Following a 25-minute panel, you will work in small groups to discuss a question posed by the speakers.

  • Now that data access is no longer the primary bottleneck, how can pharma turn unstructured data into insights that directly improve HCP engagement?
  • How can the AI capabilities within existing CRM platforms be used to translate data into more relevant, timely and personalised customer interactions?
  • How can engagement insights generated through CRM be converted into actions, content and next-best interactions that resonate with HCPs?
  • What does "good" commercial data architecture look like today, and how does maturity vary across the pharma sector?
  • When does it make sense for pharma organisations to build or augment their own proprietary commercial data assets?
  • How should leaders decide when to build versus buy when it comes to CRM, data platforms and commercial insight capabilities? 


Check out the incredible speaker line-up to see who will be joining Boris.

Download The Latest Agenda