As Global Marketing & Commercial Excellence Project Manager at Menarini Group, I own what usually makes complex projects fail: where the plan meets the organisation that has to run it. Six years of multi-market work across Western Europe taught me that you don't trade delivery against the people who have to live with it. With an industrial engineering background, I read projects as whole systems, connecting strategy, operations and the teams running them, so bottlenecks and local needs surface early and get fixed before rollout. On a 16-market CRM transformation, I put GenAI to work mapping affiliate demands against global standards and brought clarity to the decisions facing the C-suite and country leaders. I see the challenge now as making global consistency and local relevance coexist rather than compete, and working out how AI reshapes the pharma stage and interacts with the actors already on it.