Dave Yates
Global Director of Field Experience and AI Solutions GSKDay 1 | 20th October
1:40 PM Case Study: Field Force Insights: How to use conversational AI to improve marketing and content performance
- How can conversational AI reinforce the field force's role as the 'eyes and ears' of the organisation?
- How can digital innovation help reposition the field force from a perceived cost centre to a critical driver of HCP insight and engagement?
- How can analytics of field force conversations be leveraged to generate deeper, more actionable insight?
- How can conversational AI be applied beyond sales, to inform marketing strategy and content that truly resonates with HCPs?
- How can insights from field conversations be shared across commercial, medical and brand teams to maximise business impact?
5:05 PM Dragons’ Den: Innovators rewriting the rules of pharma engagement through AI
In this dynamic session, hear from pioneering startup CEOs as they share how disruptive AI innovations can transform HCP engagement, offering a forward-looking perspective on what pharma must adopt, adapt or risk falling behind.
Join our Dragons as they assess the latest innovations from startups pitching their tech in a bid to win first place.
Listen up as the Dragons review the benefits of each technology to your business, predict their future successes and deliver their verdicts.
The ultimate decision is in your hands though, as the audience get to vote for their favourite!
Check out the incredible speaker line-up to see who will be joining Dave.
Download The Latest Agenda