Dave Yates
Global Director of Field Experience and AI Solutions GSKDay 1 | 20th October
1:35 PM Case Study: How to use conversational AI to unlock field force insights and feed these into the marketing and content strategy
- How can conversational AI reinforce the field force's role as the 'eyes and ears' of the organisation?
- How can digital innovation help reposition the field force from a perceived cost centre to a critical driver of HCP insight and engagement?
- How can analytics of field force conversations be leveraged to generate deeper, more actionable insight?
- How can conversational AI be applied beyond sales, to inform marketing strategy and content that truly resonates with HCPs?
- How can insights from field conversations be shared across commercial, medical and brand teams to maximise business impact?
Check out the incredible speaker line-up to see who will be joining Dave.
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