Dennis Hofmeijer

Dennis Hofmeijer

Head, Commercial Operations & Business Intelligence (EMEA) Santen
Strategic and human centric business leader with 25+ years of international experience in finance, integrated insights & analytics, commercial operations, business development and business transformation. I have delivered value across global, regional, and country-level roles in Pharma, FMCG, and Manufacturing by building high-performing teams, driving profitable growth, delivering complex transformations, and closing high-impact BD&L and M&A deals.

Day 1 | 20th October

2:25 PM Panel Interactive : Field Force Training: How can you use avatars and AI -powered virtual assistants to elevate training and provide on-the -go support to reps?

How does it work? Following a 25 -minute fireside chat , you will work in small groups to discuss a challenge posed by the panellists. 

  • Where are traditional sales coaching and training models being disrupted by the latest AI innovations to improve commercial performance?
  • How can AI-powered HCP avatars elevate training opportunities for today's field force?
  • How can AI avatars act as 'sparring partners' or digital twins, moving beyond static tape-based training?
  • How can these tools help reduce bias inherent in peer-to-peer role play and support more objective skill development?
  • What impact have AI-based role play and simulation models had on sales force capability, confidence and results? 

Available for sponsorship - Sales Training & Coaching, Content (incl AI), Sales Enablement Platforms 

Check out the incredible speaker line-up to see who will be joining Dennis.

Download The Latest Agenda