Elisabetta Marangoni is Senior Director, Brand Content & Media Excellence at Alfasigma Consumer Healthcare. Digital transformation leader with experience across Healthcare, Beauty, and FMCG, she specializes in building integrated ecosystems that connect strategy, creativity, media, data, and technology to deliver business growth and elevate brand experiences at scale.
Day 2 | 21th October
12:15 PM Panel & Interactive Polling: Personalisation at Scale: How can you deliver relevant content without creating HCP fatigue?
How does it work? During this panel discussion, have your say and get involved with live audience polling using a QR code.
- How can AI move pharma content creation beyond static assets to adaptive, insight-led formats that genuinely reflect how HCPs want to learn and engage?
- As pharma content volumes continue to rise, how can personalisation be used as a filter, not a multiplier, to reduce noise and improve HCP engagement?
- Which digital channels, formats, and orchestration tools are pharma leaders prioritising today to deliver consumer-grade personalisation while remaining compliant and credible?
Check out the incredible speaker line-up to see who will be joining Elisabetta.
Download The Latest Agenda