Enrique Galicia
VP Global Commercial Excellence BIALDay 2 | 21th October
10:35 AM Case Study: From Activity to Impact: How to redesign commercial excellence and field force effectiveness for the omnichannel era
- How can commercial excellence evolve from operational coordination to a strategic capability that improves execution quality, HCP engagement and business impact?
- How can field force effectiveness move beyond activity tracking to focus on engagement quality, customer outcomes and measurable impact?
- How can CRM, segmentation, analytics and field insights enable smarter prioritisation, stronger local execution and AI-ready commercial decision-making?
Check out the incredible speaker line-up to see who will be joining Enrique.
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