Greg Symber is a scientist turned global pharma leader, with nearly 20 years of experience in omnichannel operations, analytics, content transformation, procurement, and commercial excellence in both the US and Global roles. Across his career, he has helped pharmaceutical organizations transform how they create, measure, and deliver customer engagement at scale while frequently advocating for scalable innovation, content excellence, and data-driven decision making.

Based in Basel, Switzerland, he currently leads omnichannel operations and analytics initiatives at Novartis, helping global teams leverage AI, data, and modern operating models to improve customer engagement and business performance. Greg played a key role in building and scaling Novartis' International Production Hub, helping transform global-to-local content delivery, strengthen governance, and improve collaboration across brands, agencies, and markets. Previously, he held leadership positions in global procurement, media operations, agency governance, and commercial transformation at Novartis and Pfizer.