How does it work? Following a 20-minute fireside chat, attendees will work in small groups to discuss a challenge posed by the speakers and share approaches from their own organisations. 

• How can pharma balance the need for consistent global scientific narratives and compliance standards with local market needs, cultural differences, and HCP preferences? 
• What role do modular content, personalisation, and AI-enabled content orchestration play in adapting global assets for local relevance without increasing complexity? 
• How can global and affiliate teams work together to improve agility, reduce approval bottlenecks, and ensure content remains timely, engaging, and impactful for HCPs?