Katie Sewards
Global Marketing Director OtsukaKatie Sewards is Global Marketing Director, Late-Stage Nephrology & Immunology at Otsuka, leading the commercialisation of one of the late-stage assets. In her previous Global Marketing Operations role, she led a range of global initiatives, including Launch Excellence, global-to-local engagement, and asset planning. Having held UK, European, and global leadership roles throughout her career, she brings extensive experience in launching brands, building capabilities, and aligning cross-functional teams behind a shared vision. She thrives on variety and is passionate about building high-performing, connected teams that deliver meaningful impact.
Day 2 | 21th October
10:20 AM Panel Interactive: Global strategy vs local execution: How can pharma create scalable HCP engagement without losing local relevance?
How does it work? Following a 20-minute fireside chat, attendees will work in small groups to discuss a challenge posed by the speakers and share approaches from their own organisations.
- How can pharma balance the need for consistent global scientific narratives and compliance standards with local market needs, cultural differences, and HCP preferences?
- What role do modular content, personalisation, and AI-enabled content orchestration play in adapting global assets for local relevance without increasing complexity?
- How can global and affiliate teams work together to improve agility, reduce approval bottlenecks, and ensure content remains timely, engaging, and impactful for HCPs?
11:40 AM Women in Leadership
A Women in Leadership session bringing together leaders from across the pharma industry to explore leadership journeys, industry challenges, and peer-driven insights.
Check out the incredible speaker line-up to see who will be joining Katie.
Download The Latest Agenda