Lars Iversen
Senior Director Cardiometabolic Sales Novo NordiskDay 1 | 20th October
2:00 PM Client Case Study: From Conversation to Performance: How real-world HCP conversation analysis is changing the way field teams engage
- What does rolling out conversation analysis look like in practice, from winning rep and manager trust and running a focused pilot, to building the momentum needed to scale across teams?
- Beyond call counts and activity metrics, what does analysing how messages actually land with HCPs reveal about what separates high-impact conversations from the rest?
- How have reps and first-line managers changed their approach, from call preparation to coaching, and what shift in engagement quality has Novo Nordisk measured?
Check out the incredible speaker line-up to see who will be joining Lars.
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