How does it work? Following a 25 -minute fireside chat , you will work in small groups to discuss a challenge posed by the panellists. 

• Where are traditional sales coaching and training models being disrupted by the latest AI innovations to improve commercial performance?
• How can AI-powered HCP avatars elevate training opportunities for today's field force?
• How can AI avatars act as 'sparring partners' or digital twins, moving beyond static tape-based training?
• How can these tools help reduce bias inherent in peer-to-peer role play and support more objective skill development?
• What impact have AI-based role play and simulation models had on sales force capability, confidence and results? 

Available for sponsorship - Sales Training & Coaching, Content (incl AI), Sales Enablement Platforms 

How does it work? Following 15-minute case study, you will work in small groups to discuss a question posed by the speaker.

• How to build the backbone of your data by aggregating and curating omnichannel data (CRM, content, digital touchpoints) to create a trusted, unified data foundation 
• Enabling the business by opening self-service analytics to global teams to drive local commercial and marketing decisions 
• Leveraging clean, connected data to power next best content, insights generation, and future AI-driven engagement 
• Using hackathons and cross-functional collaboration to identify and prioritise high-impact AI use cases