Mostafa Taha
Vice President and Head of Global Business Transformation MerckDay 1 | 20th October
9:20 AM Panel Discussion & Polling: From fragmentation to alignment: How can you create scalable, cross-functional omnichannel engagement that benefits both pharma and HCPs?
- Why do omnichannel engagement models remain fragmented across marketing, sales, medical and data teams?
- How can organisations simplify overly technical omnichannel processes to make them operational for cross-functional teams and improve adoption?
- How can omnichannel processes be simplified without sacrificing the analytical depth needed to inform smarter engagement decisions?
- What data, tools and governance models best support consistent tracking of engagement models and campaigns across teams?
- How can stronger cross-functional alignment move omnichannel measurement from siloed reporting to shared, actionable insight that improves the HCP experience?
Check out the incredible speaker line-up to see who will be joining Mostafa.
Download The Latest Agenda