Noemí Malgrat González
Global Pharma Digital Director EsteveDay 1 | 20th October
11:00 AM Benchmarking Panel & Live Polling: Embedding AI: How can you move beyond AI pilots to full scale implementation to deliver scalable sales and marketing ROI?
- Where does pharma really sit today on the AI and digital maturity curve, and how does this differ across commercial, field and marketing functions?
- Who is moving beyond GenAI into deep, operational AI, and what does day-to-day AI usage look like in practice?
- Where is AI delivering real commercial and engagement ROI today, and what can be learned from initiatives that failed?
- How do pharma companies implement digital solutions without risk of compliance breaches or a loss of competitive edge?
- Why has pharma's AI and digital journey lagged behind other industries, and how can you accelerate progress despite regulatory constraints?
Check out the incredible speaker line-up to see who will be joining Noemí.
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