Day 1 | 20th October
- Why do most congress booth interactions fail to generate actionable HCP intelligence, and what does that cost your omnichannel campaigns after the event?
- What does HCP engagement data actually look like inside your CRM post-congress, and why do identity resolution gaps and activity-based KPIs still dominate?
- How can commercial and marketing leaders use AI to connect congress signals to field follow-up, omnichannel orchestration, and measurable engagement ROI in real time?
Check out the incredible speaker line-up to see who will be joining Paulina.
Download The Latest Agenda