Rachel Frizberg

Rachel Frizberg

Senior Vice President, Head of Business Excellence, Global Pharma Strategy Roche

Global Head of Business Excellence, GPS at Roche, Basel, Switzerland.

Rachel has worked in the pharmaceutical industry for almost 30 years holding leadership positions in the UK, regionally, and globally, and has been the Senior Vice President of GPS I2OEP & CVRM at Roche from July 2021 to February 2025.

Rachel started working at Roche in 2006. In that time she has spent 6 years in Asia as both General Manager Hong Kong and as APAC Area Head, working with decision makers to improve regional health care systems and adapt them to a patient-centric approach.

She is passionate about igniting cross-sector collaboration through a personalised approach to improve patient well-being and ultimately impact patients' health.

Day 1 | 20th October

9:00 AM Keynote Presentation: Earning HCP attention: What pharma leaders must change to drive meaningful engagement and rebuild trust

Pharma has never had more channels, more data, or more advanced technology at its disposal. Yet for many organisations, HCP engagement is becoming more fragmented, harder to execute, and increasingly questioned by customers themselves.

Setting the scene for the next two days, this opening keynote will examine what must fundamentally change to create engagement that genuinely works for today's time-poor HCPs. 

9:20 AM Panel Discussion & Polling: Omnichannel Engagement: How can you scale cross-functional execution to improve adoption and HCP experience?

  • Why do omnichannel engagement models remain fragmented across marketing, sales, medical and data teams?
  • How can organisations simplify overly technical omnichannel processes to make them operational for cross-functional teams and improve adoption?
  • How can omnichannel processes be simplified without sacrificing the analytical depth needed to inform smarter engagement decisions?
  • What data, tools and governance models best support consistent tracking of engagement models and campaigns across teams?
  • How can stronger cross-functional alignment move omnichannel measurement from siloed reporting to shared, actionable insight that improves the HCP experience?  

Check out the incredible speaker line-up to see who will be joining Rachel.

Download The Latest Agenda