Rachel Frizberg | Future Pharma Europe

Day 1 | 20th October

9:00 AM Keynote Presentation: The engagement reset: What pharma leaders need to change to gain HCP trust, grab attention and drive engagement

Pharma has never had more channels, more data, or more advanced technology at its disposal. Yet for many organisations, HCP engagement is becoming more fragmented, harder to execute, and increasingly questioned by customers themselves.

Setting the scene for the next two days, this opening keynote will examine what must fundamentally change to create engagement that genuinely works for today's time-poor HCPs.

9:20 AM Panel Discussion & Polling: From fragmentation to alignment: How can you create scalable, cross-functional omnichannel engagement that benefits both pharma and HCPs?

Why do omnichannel engagement models remain fragmented across marketing, sales, medical and data teams?
How can organisations simplify overly technical omnichannel processes to make them operational for cross-functional teams and improve adoption?
How can omnichannel processes be simplified without sacrificing the analytical depth needed to inform smarter engagement decisions?
What data, tools and governance models best support consistent tracking of engagement models and campaigns across teams?
How can stronger cross-functional alignment move omnichannel measurement from siloed reporting to shared, actionable insight that improves the HCP experience?