Rick brings more than 20 years of experience in the pharmaceutical industry, with deep expertise in field enablement and leading large-scale change initiatives across commercial teams. What makes Rick's journey especially unique is that he first experienced NeoOptima as a customer. After seeing first hand, he joined the company with a clear vision for how AI can further transform the industry when paired with practical implementation and real-world experience. Rick's industry knowledge and customer perspective plays an important role in helping organisations drive meaningful adoption and impact.