Solomon Lamptey-Cole

Solomon Lamptey-Cole

Director, Global Digital Customer Engagement AstraZeneca

Day 1 | 20th October

2:25 PM Panel Interactive: How can you deliver omnichannel and multichannel engagement to drive coordinated, high-impact HCP interactions at the right time?

  • How can organisations operationalise right message, right time, right channel using existing CRM and marketing stacks (e.g. Veeva, Salesforce) under real-world constraints?
  • What is the optimal way to integrate CRM, engagement platforms and digital channels to enable coordinated, data-driven engagement?
  • Which tools and analytics best support insight-sharing across functions to continuously improve customer engagement
  • What are the biggest organisational, technical and regulatory obstacles to optimising channels, and how are leading companies overcoming them?
  • How can orchestrated, cross-functional engagement increase trust, credibility and relevance across the HCP journey, including compliant use of social channels? 

Check out the incredible speaker line-up to see who will be joining Solomon.

Download The Latest Agenda