Tom Parker
Customer Excellence Director for Europe ShionogiDay 2 | 21th October
11:35 AM Case Study Interactive: How to prioritise key accounts, stakeholders, and resources to build deeper relationships beyond the individual prescriber
- Does Pharma execute genuine key account management, or are most models still rooted in territory-based selling and rep-centric engagement?
- What does "true" account management look like in today's pharma environment, and how does it change the quality and outcomes of HCP interactions?
- How are leading organisations prioritising accounts, stakeholders, and resources to build deeper, longer-term relationships beyond the individual prescriber?
- Which strategies, capabilities, and success measures are proving most effective in embedding genuine KAM across commercial, medical, and digital teams?
Check out the incredible speaker line-up to see who will be joining Tom.
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