Vikram Mohan

Vikram Mohan

International Director , Omnichannel Marketing & Content Enablement Regeneron Pharmaceuticals
Vikram is a Pharma Marketing and Commercial Operations leader with extensive experience across the commercial value chain in different therapy areas including Oncology, Neurology and Rare Diseases. He currently leads Omnichannel Marketing and Content Enablement in Regeneron Pharmaceuticals across the International region including EU, Japan and Canada. Prior to joining Regeneron, he was with Novartis, leading Brand & Omnichannel strategy across the ex US markets. Starting his pharma journey with Consulting firms such as IBM Consulting, he has led various global commercial programs for Big Pharma companies such as Astra Zeneca and Pfizer. A TEDx and industry speaker, he has delivered keynote addresses at various global forums. He is also a prolific writer and has authored multiple white papers and articles across digital, data and strategy domain in the Healthcare and Lifesciences industry. He has a cross-disciplinary educational background with a dual MBA in marketing & strategy. MTech and a bachelor's degree in economics with various industry certifications.

Day 1 | 20th October

2:25 PM Panel Interactive: Optimising Channels: How can you deliver omnichannel engagement to drive coordinated, high-impact HCP interactions at the right time?

How does it work? Following a 25-minute panel discussion, you will work in small groups to discuss a challenge posed by the panellists.  

  • How can organisations operationalise right message, right time, right channel using existing CRM and marketing stacks (e.g. Veeva, Salesforce) under real-world constraints?
  • What is the optimal way to integrate CRM, engagement platforms and digital channels to enable coordinated, data-driven engagement?
  • Which tools and analytics best support insight-sharing across functions to continuously improve customer engagement
  • What are the biggest organisational, technical and regulatory obstacles to optimising channels, and how are leading companies overcoming them?
  • How can orchestrated, cross-functional engagement increase trust, credibility and relevance across the HCP journey, including compliant use of social channels? 

Available for sponsorship - CRM Platforms, HCP Engagement Platforms, Marketing (overall email, app, web) 

Check out the incredible speaker line-up to see who will be joining Vikram.

Download The Latest Agenda